When they realized women were using their sacks to make clothes for their children, flour mills started using flowered fabric for their sacks. The label was designed to wash out.
1939 Kansas Wheat…
holy fuck that’s the cutest marketing scheme i’ve ever heard of
'buy our flour it's going to make the nicest bread and the sweetest dress!’
yes thank you ok sold
I see it differently. During the Great Depression, a lot of people couldn’t afford new fabric, let alone new clothes. They used whatever they could get their hands to make clothes for their kids, as we know kids grow out of clothing really fast. Thus they used burlap and flour sacks.
When flour mills noticed this, they didn’t use it as a marketing ploy. Actually, it was more of a gift the flour mills printed the material. They were trying to help the kids look nicer, that they didn’t have to walk around in just flour sacks, but look normal despite the circumstances.
I showed my Grandma this post, and her father used to run a flour mill. She remembers when she was teased for have “sack dresses”, but when her father’s boss began to provide patterned bags, she wasn’t teased that badly.